What Is HospitalityGolf^SM?

HospitalityGolf is one word – not two.  It is one business model, one brand strategy, one commitment to know, understand, respect, value and relate to each individual customer – no fuzzy, halfway, conditional commitment – we're talking an absolute TOTAL commitment to operate the golf business as a personalized, one-to-one relationship with each individual customer – no excuses, no barriers, no compromises.

Can we say it any plainer? 

• The golf industry will continue to stay flat (about as many golfers leaving the game as entering the game)...
• Profitability driven by top-line revenue growth will continue to be elusive (cost-cutting to pump up the bottom line can eventually wither away the ability to compete)…

until both the art and science of hospitality pervade your golf club(s) – a total immersion in a hospitality culture driven by what consumers value.

The HospitalityGolf Marketing division of Smith O’Keefe includes expert,
experienced specialists in….

• bringing hospitality industry best practices to the golf club industry – public and private

• gaming
• resorts
• real estate development

Gaming properties, resorts and real estate developers looking to acquire golf clubs as integrated amenities will assess a club's ability to meet their intensive hospitality standards.  And those standards are considerably higher than current golf club standards on average.

Same-old, same-old isn't working.  It never will again.  Why do clubs keep trying?  When we speak with other knowledgeable professionals trying to bring hospitality best practices to the industry, we feel the frustration in their voices.  The industry, in general, has been painfully slow to acknowledge what other hospitality industries (for example, gaming and hotels) have discovered and been refining for years – that knowing customers – what, when, where, how and why they buy – building relationships with individual customers based on relevance – is the Holy Grail in building sustainable brand value and financial success.

Easily said – but what's the answer?  How do you make the transition from a traditional golf club to an energized HospitalityGolf Club?  Check out our “10 Commandments” White Paper for an overview.

Whether you’re an independent golf club or group of clubs, a management company or a gaming company, resort or real estate development company adding golf as an amenity, we’re the people to call. Golf marketing is so much more than ads, direct mail and e-mail blasts.

Call us toll free at 1-800-222-0461 ext. 100 or e-mail us: info@smithokeefe.com
to arrange a no-obligation discussion of your challenges and opportunities.