Golf Communities

The economic power of golf as an amenity in developing real estate nationwide continues to be enormous. 

• low interest rates
• a strong economy
• Boomer demand
• and huge premiums in home value generated in golf communities…

this market segment has dramatically increased supply -- often challenging the market health of already overbuilt regions across the country.

However, despite a rise in interest rates and other factors that may somewhat slow the marriage of golf and real estate, future development with this synergy is likely to be robust.

Not all marriages work.

As with resort and gaming synergies, however, success of this marriage is far from assured, primarily because golf is a unique animal and the business of golf is much misunderstood.

The fact that only a fraction of residents of a golf community play golf presents a real challenge.  Maintaining a high-quality golf course is very expensive, year after year.  And while some golf communities are affluent enough to support continued golf operations at the level residents demand, most golf communities need to market to the public or attract other members to support the ongoing costs.

And that requires golf marketing.

 Very few operators fully understand the science and art of successful golf marketing in today's marketplace. That's why accessing the specialized knowledge, expertise and experience of HospitalityGolf Marketing is so important to ensure success. 

We understand both real estate marketing and golf marketing at a professional level that can prevent costly forays in directions that cannot lead to the success level you seek.

To optimize the synergy between real estate development and golf, contact us for a no-obligation discussion of your project's challenges and opportunities.