Golf & Gaming

"Not all gamblers are golfers... but most golfers are gamblers."

This old saw reflects a trend that has picked up momentum recently – gaming properties acquiring and building golf courses to:

• broaden the amenities available to its best customers
• provide attractive packaging opportunities
• leverage gaming's large and traditionally well-segmented customer database to identify marketing opportunities that can provide an additional revenue stream

The marketing power of golf amenities

A wide range of gaming properties are recognizing the marketing power of golf amenities.  Indian gaming is especially aggressive in identifying golf as a core amenity.  But the success is mixed – primarily because gaming operators don't understand the golf market… or how to integrate hospitality into the operations and marketing of a golf course.

And it's not just hotel/casino gaming entering the golf marketplace.  Other gaming operators, like race courses, are expanding into golf to package and cross-promote.

Invest in professional marriage counseling

When you invest in a marketplace that challenges even the most seasoned golf operators, the key is to seek out knowledgeable counsel.  The HospitalityGolf professionals can help you avoid the elephant traps, and identify innovative marketing opportunities to bring real synergy to this marriage.

Yes, it can be accomplished effectively – if your decision-making is informed and your marketing initiatives are far removed from the same-old, same-old practices of the past.

Let's talk.  Contact us now