Golf Club Marketing Consulting

HospitalityGolf Marketing provides consulting on brand development, tactical planning and execution follow-through to:

• Individual golf clubs – public, semi-private and private
• Golf club management companies
• Regional associations of golf clubs
• Municipalities
• Golf Resorts

Most knowledgeable experts in this industry agree that the future of this industry will be driven by marketing.  Cost-cutting eventually will kill your ability to compete.  The future belongs to those clubs that can build sustainable top-line revenue based on providing and communicating what customers want better than competitors.

The goal of marketing, as so eloquently defined by Coca-Cola marketing guru Sergio Zyman, is to "sell more stuff to more people more often for more money."  It's not just about ads, brochures or e-mail marketing.  It's about relevance.  It's about everything you do that communicates what you stand for, what consumers can expect, and the evidence that makes your "Claim of Distinction" credible.  Effective marketing convinces consumers to play your course, have their outing at your club, decide your club is the single best place for their wedding, etc. – instead of choosing any of your competitors.

It will be breakthrough, creative marketing that will be the catalyst for addressing many of golf's biggest issues:

• How to bring more golfers into the game and keep more golfers from leaving it
• How to better understand customers – their preferences and their behaviors, so we can communicate with them with more relevance – and retain them
• How to find and keep great people (creative marketing to staff is often as important as to the public)

For HospitalityGolf Marketing, the core golf marketing strategy for the next 10 years will be to connect hospitality best practices to golf.  That's why we formed HospitalityGolf Marketing – to combine our extensive experience in golf and hospitality with our brand development and marketing expertise to create a marketing resource for the industry unequaled in its power to produce measurable results.

If you would like to harness this power for your club(s), contact us for a no-obligation discussion of your challenges and opportunities.